#9 Why Your Content Isn't Reaching the Right Audience
Welcome to Private Practice Lounge, a podcast dedicated to providing therapists with the tools and knowledge they need to achieve success in their private practices. I’m Janessa Borges, a first gen Latina therapist, that teaches other therapists how to grow successful full paying private practices with zero stress.
I wanted to do a really quick short snippet on a very important thing that I discovered in my one on one business coaching with a therapist.
She attended a networking event that I hosted at a restaurant. She ended up hiring me to work with her one on one, as well as purchase my signature program, Private Practice Blueprint, which is my exact blueprint from opening, scaling, marketing a private practice successfully. It’s my own blueprint that I created after many years of trying to figure everything on my own.
Anyway, so one of the things that she was inspired by was that she said that after we met, she decided, even though she wasn’t a fan of social media for her practice, because we are taught and trained to be very private and very personal, that she would start creating content.
Disclosure, I did not have Facebook or Instagram or anything until a few years ago when I really started learning about marketing business and what it takes to really grow your business and to expand, how to market correctly – which is very different than just being a clinician. You’re a business owner.
She took the leap, and I’m so proud that she did. She jumped on TikTok. And I said, okay, is your ICA on TikTok?
And she thought about it for a second, and she stayed quiet and she goes, damn it, I know what you’re going to say.
And I said, okay, is your ICA on TikTok?
And she goes, no, my ICA’s on Facebook. She said, but I hate Facebook.
I said, okay, so here’s the thing. I’m glad you’re showing up. Don’t waste your time on Tik Tok.
If you’re not a fan of Facebook, I understand. I’m not forcing you to be on it, but if you’re willing to take the leap and choose something, you might as well choose to create on a platform, content driven for your client, your ICA, where you know that ICA is spending time.
Because if your ICA is not on Tik Tok, what are you doing there?
If your ICA doesn’t listen to podcasts, what are you doing there?
If your ICA is not on YouTube, what are you doing there?
You really have to be clear and concise with your ICA and where they’re spending time. That is why it is so specific and important to know who your ICA is and what your niche is.
In this episode, I’ll go over how you can grow your private practice by focusing on your Ideal Customer Avatar (ICA). In just over 3 minutes, you’ll gain valuable insights on creating content that speaks directly to your target audience.
Don’t miss out on future episodes packed with valuable insights!
Follow the Private Practice Lounge on your favorite podcast platform to stay updated on my latest tips and tricks for building a successful, fulfilling therapy practice.
- What is an ICA?
- Figuring out where your ICA spends time
- Navigating content creation as a therapist
- Being a business owner vs a clinician
- Making sure your content is reaching the right audience
Additional Resources
- Instagram https://www.instagram.com/janessa.borges/
- Facebook https://www.facebook.com/JanessaMBorges/
- Website https://www.JanessaBorges.com/
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Resource: Are you ready to stop playing small and scale your business?
I’m an expert in reading people, and extracting what you WANT to say and communicate it clearly and effectively to those you want to connect with. (Like a translator)
I put all the puzzle pieces together and help you apply it to your business.
One of the challenges in all the podcasts you’ve listened to, or the expensive programs and coaching you’ve paid for, is that you just didn’t quite get the success you were hoping for.
You didn’t have the individualized help you needed to apply it, or the coaches you have worked with just didn’t “get you.” Right?
The best programs work BUT you need a side-kick to help you apply all you’ve learned (and all you’re missing) so you get the results YOU need!
Even with all of their secret sauces, magic recipes, and playbooks you seem to be missing something…the secret ingredient to make it work for YOU.
My gift is seeing past where you’re stuck. I can see your vision, pull it out of your heart and your mind and create results.
I make sure your gifts are highlighted in a way that speaks to your ideal client, so they say “I want to work with HER!”
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